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General Information

Website: sell.amazon.com
Software type: Solution as a Software (SaaS)
Geography: 🌍 Worldwide

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Introduction

Amazon Seller Central is the web interface used by brands and merchants to market and sell their products directly to Amazon’s customers. The Amazon Selling Partner API (SP-API) is a REST-based API that helps Amazon selling partners programmatically access their data on orders, shipments, payments, inventory, and much more. Deliver the Amazon integration your customers want in no time.

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Configure Amazon

Prerequisite(s)
  • A publicly accessible website describing your application and services
  • The API roles your integration requires (we recommend selecting all roles)
Process

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Step 1 — Create a Solution Provider Portal account

  1. Go to developer.amazonservices.com and click Create developer account
  2. Sign in with your Amazon account or create a new one
  3. Complete the identity verification process (takes approximately 20 minutes)
    You can find as well the full documentation here

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Step 2 — Complete your developer profile

Once your account is created, you must complete your developer profile before creating an app:
  1. In the Solution Provider Portal, go to Settings → Developer Profile (or select Proceed to Developer Profile if prompted)
  2. Fill in all required sections:
    • Contact information: organization name, website URL, country, primary contact details
    • Data Access: select Public Developer — “I build and offer publicly available applications that are used by other sellers”
    • Roles: select all roles your integration requires (you don’t need to select roles required extra questions, like the Tax Invoicing/Remittance role)
    • Use cases: describe how you intend to use the SP-API
    • Security controls: answer all security practice questions (answers must reflect compliance with Amazon’s Acceptable Use Policy, Data Protection Policy, and Solution Provider Agreement - Please ask Chift for help if needed)
  3. Check the acknowledgment box, review the policies, and click Register
  4. Wait for Amazon’s approval — they will contact you via email. You must respond to any requests within five days

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Step 3 — Create an app client

Once your developer profile is approved:
  1. In the Solution Provider Portal, select Develop Apps from the top navigation to access Developer Central
  2. Click Add new app client
  3. Fill in the app client form:
    • App name: enter a meaningful name (e.g., your company name)
    • API type: select SP API
    • Business entity: select Sellers (or Vendors, or both, depending on your use case)
    • Roles: select all roles that your integration requires. We recommend selecting all available roles to ensure uninterrupted access to the API
  4. In the OAuth credentials section:
    • OAuth Login URI: enter https://chift.app/oauth2/redirect
    • Redirect URI: enter https://chift.app/oauth2/redirect
  5. Click Save and exit The app will remain in “draft” but can be used as such.

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Step 4 — Retrieve your credentials

  1. In Developer Central, find your newly created app and click Edit app
  2. Under LWA credentials, click View to reveal:
    • Client ID — your application’s unique identifier
    • Client Secret — your application’s secret key. Note that you will need to rotate your Client Secret as the client secret is expiring after 180 days
Keep these credentials safe. You will need them to configure the connector in Chift.

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Step 5 — Configure the connector in Chift

Enter the Client ID and Client Secret in the Amazon connector settings on your Chift account to enable the connector.

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Test Amazon

To test the integration, you can use the SP-API sandbox environment. Amazon provides sandbox endpoints that simulate API responses without affecting live data. Refer to the SP-API sandbox documentation for details on how to configure sandbox calls.

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Connect Amazon

To activate a connection with Amazon Seller API, users will have to go through the following steps.

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Limitations & Exceptions

  • A professional selling plan is required to use the SP-API
  • Public applications are subject to Amazon’s authorization limits and may require an Appstore listing
  • Rate limits apply per API operation — refer to the SP-API usage plans documentation for details
  • Amazon will ask fees in the future for the usage of the API

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Amazon coverage